CV 2017
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A Bachelor of Fine Arts Graduate of the University of the Philippines - Cebu, practicing in the surrealist style of painting and continually reinventing with different embellishments ranging from different genres and the contemporary movement.
Career-wise, I’ve transported my skills from product development in fashion accessories and handicrafts, to promotional products and graphic design with a focus on branding and corporate marketing- communications. Currently, I'm working closely in marketing with a focus on sales development, managing a team of graphic designers that support strategic pursuits. On the flip side, I’ve worked on various initiatives in the music and art scene either as a participant, an organizer, or a support crew. My efforts range from graphic design, motion graphics, and musical scoring, to video production. The latter of which has reawakened my passion for video/digital film production. Most recently, I’ve come to dip my hands in the corporate arena as a content creator directing/producing corporate AVPs, advertorials or video presentations, and other independent engagements. |
ARCADIS
Creative Manager (Graphics Team Function - Manager)
Aug 2019 - Present
Arcadis is a global Design & Consultancy firm for natural and built assets. I work within the Global Excellence Center, Shared Services framework. Working primarily in Business Development, Pursuits, and Sales Enablement, I lead a team of creative and multimedia designers to work along with the bigger regional teams across Europe, Middle East, and the UK.
VALUE TASK
- Graphic Design Teams alignment within the Business Dev. and Sales Enablement workstream.
- Strategic Resource Management. Organizing team members in proper tiers to ensure seamless support, and business continuity.
- Brief and debrief creative projects. Working with clients in threshing out direction for clarity and deploy these to staff consultatively. Debrief sessions for clients and staff, to celebrate the wins and take note of the challenges and learnings.
- Data-driven task management workflow to optimize processes whilst being able to quantify load versus resource.
- Ad Hoc training to adopt a fully digital work environment across MS365, AdobeCC, and everything in between. Mapping out all resources to work as an ecosystem.
- Establishing automation in processes where it applies.
Lead in the career development of team members with the utmost transparency as possible.
FOCUSMEDIA AUDIOVISUALS, INC.
Creative/Multimedia Head
Feb 2018 - Present
FocusMedia Audiovisuals, Inc. is primarily an Out-of-Home Advertising Agency that hosts its own platform of Digital Screens in various commercial and residential sites around the metro. We're also the market leader in out-of-home audience measurement platforms that generate data analytics through our media.
The company extends its services with value additions in product activations as well as customized creative executions and campaigns, or whatever our customers' needs fit.
As Creative Lead, my primary task is managing the day-to-day media operations of our network. Overseeing content whilst making sure it airs at the best quality with the bare minimum usage of bandwidth and resources that operate on our network. For custom execution, I work closely with our account managers, business development, and marketing colleagues, from ideation to execution.
Creative Execution Hierarchy: Animation; Video Editing; Graphic Design; Video Production
CAREER HIGHLIGHTS
- Creative Direction
- Content Creation
- Company Rebranding
- Process Optimization/automation
- Ad Hoc training to the creative staff
MILESTONES
- Increased productivity potential by up to 300% across two teams.
- Saved 80-120 man-hours per week across two teams.
- Developed automation processes for four critical workflows.
ADMINISTRATIVE WORK
- Team management
- Setting KRAs and KPIs
- Quarterly assessment and update
- Team productivity audit
- Collaboration with HR for staff management and recruitment
AD HOC TASKS
- Documentation and asset management
- Project management
SGV & Co. - Ernst & Young
Global Delivery Services - Creative Agency Services
Supervising Associate, Graphic Designer - Pursuits Team - Brand Marketing & Communications
August 2016 - April 2017
Ernst & Young, multinational professional services firm and SGV & Co. is a Philippine onshore partner, managing its local accounts and Oceania and Asia Pacific shared-services in Assurance, Advisory, Taxation as well as its Core Business Services. The Pursuits Team is a very specialized team focused on business, sales, and marketing pitches for Ernst & Young Oceania Proposals office. We are the sole provider of creative services for the group. Mostly working on the digital medium, our work spans rich-media, interactive PDF, to video presentations, e-books as well as collaterals and merchandise. While the Manila Pursuits team is relatively young, we’ve managed to contribute as much content to our on-shore stakeholders to win in projects reaching 97% of goal, still 13% above projection.
Creative Execution Hierarchy: Graphic Design; Interactive Multimedia & Animation; Video Editing
CREATIVE DIRECTION & PROJECTS
- Multimedia project proposals
- Collaterals
- Web, brand and image assets
- Brochures & Publication
- Business and Marketing Presentation
- Video and animation.
ADMINISTRATIVE WORK
- Team management
- Setting KRAs and KPIs
- Quarterly assessment and update
- Team productivity audit
- Collaboration with HR for staff management and recruitment
AD HOC TASKS
- Documentation and asset management
- Project management
EMERSON PROCESS MANAGEMENT
Fisher Rosemount Systems Inc. - PH Branch
Senior Graphic designer - Marketing & Communications
December 2010 - July 2016
Fisher Rosemount Systems, Inc. is a division of the Emerson Process Management business unit. My local office, Plantweb Solutions Group Manila is involved in software development, project engineering, process control automation, and sales & marketing. Our graphics team works in various aspects of the business especially in its core product brands, Fisher Rosemount, AMS Suite and DeltaV. The creative tasks are highlighted in three areas, documentation, user interface & technical visualizations, and marketing & advertorials.
CREATIVE DIRECTION
For campaign projects, each member of the team is rotated to do ad hoc leadership on creating the concept of a campaign. From initial mood boards then the full expanse down the line. In bigger campaigns, each member of the team is tasked to pitch a design idea and the chosen look and feel is then delegated to expand the assets based on the standard set from the original pitch.
Creative Execution Hierarchy: Graphic Design; HTML; Animation; Video Editing
CAREER HIGHLIGHTS
- Art director for the company video
- Graphic assets management
- Optimization of tools for process improvement
- Tech-sharing and knowledge lead for creative tools
- 3D Prototype rendering for the next-generation handheld device
MILESTONES
- Increased productivity by up to 200%.
- Saved 80 man-hours per week by implementing advanced processes in InDesign
- Leading the systems upgrade for the team, therefore, improving critical workloads.
AD HOC TASKS
- Documentation and asset management
- Project management
- Art direction for video
PROJECTS
- Collaterals
- Web assets
- Brand and image assets
- Brochures, publication, and documents
- Electronic and opaque banners
- Eloqua assets
- Video and animation
- 3D representations and mockups
- Packaging design,
- Device and software UX assets
WOMPRO
Graphic Designer (offshore - consultant status)
November 2008 - February 2010 (1 year, 3 months)
WOMPRO is an Australian company that conducts business in Australia and the Southeast Asian Region. It currently has offices in Melbourne and Hong Kong, with retainer staff in Manila. Its core is in the import/exportation of promotional products for various companies like Disney, Buena Vista, Ford etc…
As a graphic designer/art manager I create concept sheets for marketing/sales proposals. Does the layout work for pre-production and finalizes artwork for suppliers.
INITIATIVES
- Create mood boards
- Merchandise Branding
- Promotional Merchandise Campaign Mockup
- Design concept sheets for product and marketing presentation
BRANDERS.COM Phils.
Account manager/ Graphics artist/ Order manager
September 2005 - May 2008 (2 years, 8 months)
Branders.com is a Promotional Products company based in the USA with most of its operations running here in the Philippines. It supplies promotional products to various companies, from small scale to Fortune 500 clients. On my entry-level, I started as an Account Rep. & Promotional Products Specialist. Basically, this entails sales work and account management. Continued servicing to clients is done together with the Art Dept. and Order Managers.
After one year, I was moved to team lead account rep., handling twelve new agents to train and manage. In 6 months, my colleague and I worked on our team to hit targets, training them in sales, logistics, and product knowledge.
All these while managing our own booked accounts.
After six straight months as Team Lead, I moved to operations starting with the Art Department as this was my forte. Eight months down the line, Branders opened up operations for the UK. With my experience both in Account management and Art Dept., I was tasked to pilot this project doing Art Work and logistical management as an
Order Manager and handling accounts all at the same time. This expanded my knowledge even further with regards to the production of our various products, as well as the whole project operation of the UK side of the business.
Then lastly, I do art direction for the company internal communication newsletter.
SALES
- Manage a book of business for Promotional Products
- Consultant for promotional and advertising products
- Project management
ART and ORDER MANAGEMENT
- Work with Account Reps.
- Creating final artwork
- Coordinate with vendors/suppliers re-orders, art spec requirements
- Manage orders from day one of placement to proofing till shipment/delivery to the client
- Merchandise Branding
- Promotional Merchandise Campaign Mockup
CYPREA INTERNATIONAL
Graphic designer
November 2001 - August 2002 (9 months)
- Product line up
- Branding and campaign creation
- Copywriting
- Assets and design creation
- Cataloging of product line
- Visual merchandising
Product designer/ graphic designer/ design supervisor/ photographer
June 2000 - August 2001 (1 year, 2 months)
Product evaluation and value analysis are one of the key components in designing new products. As such, I carefully supervise a team of sample makers that make our prototypes, making sure that all is followed starting from product specifications to design aesthetics down to schedule for production.
One of the major contributions I did during my stay is the upgrading of the design office with computers. Initiating graphics design in product/industrial design to facilitate more accurate and precise measurements for production. To maximize design output, I customized textures and color swatches on this.
The introduction of the computer to the office also improved the archiving of designs. Whereas actual samples had to be kept in bulky boxes back then, also running the risk of losing design archives(actual samples). We then were able to replace them with pictures and accurate working drawings stored as data. This in turn improved our archive library to more than double. Even with no actual product sample, retrieval of design files from the computers ensured the same quality and standard.
Computerization also facilitated easier documentation of products through pictures which also created a new standard for marketing. Traditionally, buyers request bulky catalogs/booklets containing the actual samples. But with a new digital database of the products, we merely send them our latest e-brochures thru email. Further cutting expenses on the shipment of heavy catalogs. After successfully mapping out the computer integration in the design office. I trained each of my fellow designers on the new systems. Later on, production and sales divisions were already exploiting the ease of the new database.
INITIATIVES
- Migration to the computer-aided design philosophy
- Digitization of documentation and archives
- Graphic design and layout for cataloging and marketing
THE FREEMAN NEWSPAPER
Correspondent (photographer & writer)
Nov. 1997 - March 2000 (1 year, 2 months)
On my entry-level, I started out as a columnist for their Sunday youth page pullout Simply S where I wrote for a weekly column for the newspaper. After five months, the section got a new set of writers for the weekly and so I got absorbed with the Lifestyle section together with the Magazine. With my ample experience in art photography, the daily news section got me to do photos also for their beats. But being a writer in the Lifestyle and Magazine pages posed a juggling act to reckon, especially when news assignments got in. Henceforth I settled to do both photos & writing exclusively for the Lifestyle section.
WORK SUMMARY
- Column Writer
- Photo correspondent
SKILLS & TOOLS
Branding
Graphic Design - Adobe CC, Illustrator, Photoshop, InDesign
Video Production - Adobe CC, Premier, After Effects
Music and sound production - Steinberg line of products, Adobe CC - Audition, Reaper
*Basic understanding of html and CSS
Technical Marketing design
Video/film directing
Sound design
